Concepts of e-marketing
If I thought that starting a business is traditionally available and you have the right conditions so the three main pillars which will be based upon this project will be as follows:
In addition to these main ingredients There will definitely be a range of other factors, such as selecting the right place for this commercial activity and the provision of adequate capital and other necessary actions that take up a large portion of the account and the lesson and think about when planning to start any business venture.
We can not say that the e-marketing or marketing via the Internet is vastly different from traditional marketing Every ingredients mentioned above are essential elements for success in the marketing of any product or service electronically to some extent, and the difference between the two areas (traditional and electronic) lies in the shape and style that are its implementation process.
E-Marketing - the starting point
E-marketing can be defined as a kind of marketing for the particular good or service on the Internet. The Internet has become now occupies an important aspect of our daily lives to being the source of the important sources for the information competition in the traditional media in the dissemination of news or information such as newspapers, magazines and radio stations video and audio, besides consideration of this network is an important source of knowledge, it has become possible with the development of technical means help, it became possible to create a new space can be invested in marketing for some of the goods or services and aids and the evolution of the different ways in support of the marketing process.
E-commerce and e-marketing:
Can be considered to e-commerce as a concept for the dissemination and promotion of goods or services and sell them on the Internet, and on the grounds of excellence enjoyed by the digital environment of the Internet, we are in dire need certainly to ways and means of digital also to promote these goods and posted on the network beginning of the establishment of e-store goal in website and the end to accept the demands of customers who want to buy these goods or services.
In a quick read of the environment of e-marketing and traditional environment, we find that convergence in the ingredients and ideas so that PAG together in parallel while the difference lies in the method or manner in which the process of marketing, publishing, and here reflected some models of traditional commerce and concepts on e-commerce.
Now we mention some of the models of e-commerce and in brief:
It is worth mentioning that the beginning was with the second model (B2C), followed by the first model, which is more complex compared to the remaining models. Either if we look at the e-marketing, we consider the method that is being done to carry out publishing and distribution on the Internet, and these are the mechanisms that characterize traditional marketing for the synonym-mail through the use of search engines, for example, in the process of publicizing the sites and promote them or use techniques of e-mails to earn more customers and for the definition of the commodity to other road-based and well-known in the world of marketing, which will be mentioned and explained their characteristics in subsequent articles.
The advantages of e-marketing
Mail marketing methods:
Includes e-marketing a variety of methods that can be used to successfully promote any product or service with the need for attention to the following points:
Can adopt some or most of these methods in the process of marketing the product remains al-Faisal in determining the most appropriate way is the product itself.
Budget set for the marketing process and the amount of money allocated to start campaigning for the product as some of these methods is free.
Personal experiences of the marketer himself in dealing with the mechanisms and different software for the process of marketing and digital marketing environment generally.
If I thought that starting a business is traditionally available and you have the right conditions so the three main pillars which will be based upon this project will be as follows:
- Item or service that will be marketed and then sell it after studying the extent of the market needing it.
- Mechanisms of marketing this service or item, and ways to get the largest possible number of customers.
- How to maintain the success achieved and the possibility of expansion and development.
In addition to these main ingredients There will definitely be a range of other factors, such as selecting the right place for this commercial activity and the provision of adequate capital and other necessary actions that take up a large portion of the account and the lesson and think about when planning to start any business venture.
We can not say that the e-marketing or marketing via the Internet is vastly different from traditional marketing Every ingredients mentioned above are essential elements for success in the marketing of any product or service electronically to some extent, and the difference between the two areas (traditional and electronic) lies in the shape and style that are its implementation process.
E-Marketing - the starting point
E-marketing can be defined as a kind of marketing for the particular good or service on the Internet. The Internet has become now occupies an important aspect of our daily lives to being the source of the important sources for the information competition in the traditional media in the dissemination of news or information such as newspapers, magazines and radio stations video and audio, besides consideration of this network is an important source of knowledge, it has become possible with the development of technical means help, it became possible to create a new space can be invested in marketing for some of the goods or services and aids and the evolution of the different ways in support of the marketing process.
E-commerce and e-marketing:
Can be considered to e-commerce as a concept for the dissemination and promotion of goods or services and sell them on the Internet, and on the grounds of excellence enjoyed by the digital environment of the Internet, we are in dire need certainly to ways and means of digital also to promote these goods and posted on the network beginning of the establishment of e-store goal in website and the end to accept the demands of customers who want to buy these goods or services.
In a quick read of the environment of e-marketing and traditional environment, we find that convergence in the ingredients and ideas so that PAG together in parallel while the difference lies in the method or manner in which the process of marketing, publishing, and here reflected some models of traditional commerce and concepts on e-commerce.
Now we mention some of the models of e-commerce and in brief:
- Business-to-Business Model (B2B): The model is based on the exchange companies for marketing relationships among them. Enable cite here an example of this type of trade where some companies, for example, manufactures display cards or sound cards and sell them to companies that produce computers for you to collect and sell them later.
- Business-to-Consumer Model (B2C): This model depends on the establishment of a company to provide specific product or service to its customers or its customers.
- Peer-to-Peer Model (P2P): This model is less common forms of marketing, where people marketing products or services among themselves.
It is worth mentioning that the beginning was with the second model (B2C), followed by the first model, which is more complex compared to the remaining models. Either if we look at the e-marketing, we consider the method that is being done to carry out publishing and distribution on the Internet, and these are the mechanisms that characterize traditional marketing for the synonym-mail through the use of search engines, for example, in the process of publicizing the sites and promote them or use techniques of e-mails to earn more customers and for the definition of the commodity to other road-based and well-known in the world of marketing, which will be mentioned and explained their characteristics in subsequent articles.
The advantages of e-marketing
- On the grounds that the online environment is now becoming widespread, as well as due to the development of technical and increase browsing speed is easy to obtain any information concerning a product or service on this network, as it has been possible acquisition of that item and get it in time short to be able to do so any marketer of the promotion of his product and sold surpassing the territorial limits of his whereabouts and enters him product global limits that guarantee at least the most popular for that good or service. In short, make electronic marketing to get the product or service is possible without being bound by time or place.
- Contributes to e-marketing in the open field in front of everyone for the marketing of their products or expertise without discrimination between the giant company with huge capital and among ordinary individual or a small company with limited resources.
- Characterized the mechanisms and methods of e-marketing low cost and ease of implementation compared to the mechanisms of traditional marketing will not forget, of course, the possibility of conditioning expenses design e-store and his propaganda and publicity free of charge or for a fee in accordance with the budget set for it while it seems difficult to apply such mechanisms on the commercial activity of traditional.
- Through the use of software technologies associated with the environment of e-marketing and operations publicity in this digital environment can simply evaluate and measure the success of any advertising campaign and to identify the strengths and weaknesses which could also be directed or determine the geographical distribution of segments of the landing of these campaigns and other goals and that looks difficult to achieve when the use of traditional means.
Mail marketing methods:
Includes e-marketing a variety of methods that can be used to successfully promote any product or service with the need for attention to the following points:
Can adopt some or most of these methods in the process of marketing the product remains al-Faisal in determining the most appropriate way is the product itself.
Budget set for the marketing process and the amount of money allocated to start campaigning for the product as some of these methods is free.
Personal experiences of the marketer himself in dealing with the mechanisms and different software for the process of marketing and digital marketing environment generally.